Archive for the 'Our Rebranding Story' Category

Balance Accountants Take Silver at the National Design Awards

It’s official—Balance Accountants are now an award winning firm!!!!!

At a glittering awards ceremony in London, Balance Accountants walked away with a silver award from the Design Business Association (DBA). The award was presented in the “Brand Identity” category and is in recognition of the remarkable transformation that we made from Rogers & Co to Balance Accountants.

On the night, in front of a large audience, we were pitted against industry giants like Cadbury, Carlsberg and Marks & Spencer. It was a little bit daunting but up there on the big screen our entry looked as good as any of the “Big Boys”.

In design circles, the DBA Design Effectiveness Awards are amongst the most prestigious and authoritative awards around so to receive any award is a great achievement but to get a silver is a tremendous accolade for the firm and it’s staff who put so much effort into the rebranding process and made it such a success.

The silver trophy comes in two halves so that one half can be kept by Balance and the other by our design Agency partners, Engine Room.

Ashley, back at the office, with the DBA silver trophy

This article was compiled by Ashley Barrowclough, Partner at Balance Accountants.

The First Step on Our Journey

Well, our journey with the designers started back towards the end of last summer, though I don’t think we were aware of just what we had let ourselves in for. 

For many months, if not years, the management team at ‘Rogers and Co’ (that’s what we used to be called), had been trying to consolidate all of their visions, aspirations and goals for the firm into a cohesive business model.  However, any progress was slow going, due largely to the fact that any responsibilities and deadlines relating to our re-organisation dished out to any of the managers went by the wayside as soon as ‘real’ work had to be done, which, obviously, was all the time.  And because we like each other, we never got into trouble with each other if we turned up at the next meeting having not completed the task(s) we had been set.  

Don’t get me wrong, plenty of improvements did appear, slowly, eventually; we had many systems and procedures in place that we reckoned set us apart from the vast majority of accountancy practices out there.  Relationships with many of our clients (especially some of the newer ones where we had started with a slightly different approach) were proving to be very enjoyable and beneficial to both parties.  We knew we were on the right track but just couldn’t make it gel – something was missing and we didn’t know what. 

Then Ashley, (the Boss), came across a project through Business Link called Designing Demand which interested him,   and so he met with Business Link’s Philippa Coultish.  Without realising it he was being interviewed and considered for the scheme, which had limited availability of 200 across our region.   

Learning that we had been accepted onto the scheme was a boost to our collective ego, however, even then we still didn’t really know exactly what we had let ourselves in for; this was a strange thing for us to be doing – we were used to working as an approved supplier with Business Link and therefore, were used to being professionals with the answers; to be a business in need of other professionals with the answers took us into an unknown realm. 

The unknown road ahead - where would it lead to?

We were soon about to find out where we were going once we were introduced to Ellis Pitt…… 

This article was compiled by Deb Bradley on behalf of The Balance Team.
If you have any comments please leave them below – we would love to hear from you.

Local Accountants – Who’s Have Thought It?

Oooh! We’re feeling like celebrities today. 

Our lovely friends, The Engine Room, have been featured on the Creative Match website, about the work that they did for us.  It’s quite a strange feeling clicking onto the link and seeing yourself grinning back from the screen.  Anyhow, having got over the initial starstruck phase I was able to read the feature which summed the feel of the project up pretty well. 

To read the article, click here.   

Why not follow us on Twitter @makeitbalance

Follow the Engine Room on Twitter @brand_engine

 It would be interesting to hear any comments you might have regarding our rebranding; do you think it’s courageous, foolish, fun, trendsetting? 

This post was compiled by Deb Bradley on behalf of the Balance Team

Local Accountants – Who'd Have Thought It?

Oooh! We’re feeling like celebrities today. 

Our lovely friends, The Engine Room, have been featured on the Creative Match website, about the work that they did for us.  It’s quite a strange feeling clicking onto the link and seeing yourself grinning back from the screen.  Anyhow, having got over the initial starstruck phase I was able to read the feature which summed the feel of the project up pretty well. 

To read the article, click here.   

Why not follow us on Twitter @makeitbalance

Follow the Engine Room on Twitter @brand_engine

 It would be interesting to hear any comments you might have regarding our rebranding; do you think it’s courageous, foolish, fun, trendsetting? 

This post was compiled by Deb Bradley on behalf of the Balance Team

First Words From The Boss

Well, we have now been Balance Accountants for a month and so far we have received a lot of positive feedback from many different quarters.  Some people have asked why we decided to change our name after so many years as Rogers and Co.  It is part of a total rebranding of our firm; something that we felt was needed to enable us to take the business to the next level and to enable us to stand out from the crowd.

We have never thought of ourselves as being the stereotypical, grey-suited, number crunching accountants, and we wanted an image that reflected our own individuality.  Now we have got a vibrant name and logo, vibrant colours, a superb website and enthused staff, all of which enable us to stand out from the crowd.

In the coming months we will be pushing the Balance brand wherever we can in order to create public awareness and raise our profile so that Balance becomes a household name in the local business community.

The Boss, Ashley Barrowclough, speaking from the Board Room

It’s  one thing, however, creating a new name and logo but the most important aspect of a brand is the philosophy and principles that go behind it.  For example, BMW and Mercedes motors cars are known for their quality and people are prepared to pay a premium price for that quality.

At Balance, our brand is being built upon the quality of our team, our approachability and our intentions to work not so much as a third-party supplier, but to work hand in hand in partnership with our clients; not only to be the trusted advisors but to be an integral part of our clients’ teams, helping them to make their own businesses more successful and enjoyable to run.

Hopefully, over time, people will come to associate these principles and philosophies with the Balance Brand in the same way that they associate quality motor cards with BMW and Mercedes.

From the point of view of timing, the rebranding exercise couldn’t have come at a better time.  In the middle of the deepest recession for over 70 years, when everyone is feeling down and businesses are struggling, the rebranding has revitalised our office and inspired our staff.  We are now approaching our work in a more positive mood and we are actively seeking out and winning new businesses rather than just plodding along, trying to weather the storm.

From this point of view I would recommend rebranding to all our clients.  I am sure that it will provide a fillip to your business and help you to re-ignite those passions that inspired you to start your own business in the first place.

Anyway, enough about the rebranding; I will provide further updates via this blog, in the meantime remember…..

………Old Accountants don’t die —— they just lose their Balance.

3 Weeks in and We're Still Here

Yes, we’re pleased to report that it’s been three weeks since the launch of our new identity and we’re still here, going strong, after what turned out to be a relatively smooth and seamless transition.

In the weeks leading up to the launch, scheduled for 1 May 2010, we were all rather intrigued and amused to see how easily we, and clients, would take to the change.  There was talk of having a swear box in the office for ‘donations’ from anyone who slipped up and used the old practice name (Rogers and Co – who?) whilst speaking on the phone, and other such musings.

However, we were also busy having the offices reorganised and decorated in the new corporate colours, and new signage and stationery was being put into place etc.  By the time 1 May arrived I think that most of us had already made the mental jump over to the new identity, to the point that as April drew on it didn’t feel right still using the old name and identity anymore.

So the first day back in the office, after the bank holiday weekend, we were all a little apprehensive about taking on and owning this new identity when speaking to the outside world.  All clients, suppliers and associates had been informed of our metamorphisis by a mailshot which would have landed on their doormats over the weekend; what would they be thinking?

And do you know what?  That’s about as much as I can remember of that morning.  We all got to work and phones started to ring, in that first-day-of-the-week way that they do, and calling ourselves Balance Accountants over the phone felt as natural as we could have hoped, and clients accommodated the change with little fuss.  And even after three weeks there have been very few slips of the tongue and I really don’t think anyone thinks of Rogers and Co anymore. 

Deb Bradley, Client Manager, and her little helper

We have had a lot of positive comments from clients who are, afterall, business people and who appreciate that from time to time, a business will feel the need to redefine itself and decide how they move forward.  We’ve had most postive comments from people who had taken a look at our new website.  One member of staff has reported a negative comment along the lines of ‘well, it’s not really in keeping with what accountants do is it?’ to which my colleague responded, ‘Well, that means we’re doing something right then, thanks for the compliment’.

So this launch and initial period is but one stage along the way on our rebranding journey, which started last summer.  It’s a journey that we would like to share with you over the coming months with the view that you may find it intriguing and maybe, even interesting.  Maybe you are thinking of rebranding yourself, or are a branding company that would like some insight into the way our collective mind has been thinking during this process.  We think it’s worth sharing with you , afterall, it may be blowing our own trumpet, but we think that we’ve been pretty brave to adopt such a contemporary identity within a profession that is traditionally, ..well…traditional.

If you have anything to say on anything you’ve seen and read so far, please leave a comment. 

Thanks for reading this far – we’ve got big plans for this blog so please keep up to date on new posts

This post has been compiled by Deb Bradley, Client Manager, on behalf of the Balance Team.  Deb also looks after our Twitter Account – makeitbalance

Welcome to Balance…

Hello! Our first post as Balance, accountancy for growth. After 3 months of hard work and restructure we finally launch our new brand today. Balance is about partnership, and in the true spirit of it we’d like your comments on here! Look out for more posts soon…




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